“Minister Kocáb disgusted with Slovak Roma advertising” (via h.)
Prague, Oct 8 (CTK) – Czech Human Rights and Ethnic Minorities Minister Michael Kocab considers the method of advertising education used by Romany workers from Slovakia cynical and calculating, his spokeswoman Lejla Abbasova told CTK Thursday.
Workers from Slovakia, mainly Romanies, who repaired communications in Prague centre on Wednesday wore yellow T-shirts with the inscription “I should have studied harder!, thus becoming walking advertisements for education.
The inscription also mentioned the web address www.skoly.cz that participates in the event with the Underline communication agency.
[…] Kocab said such advertising was deepening a degrading stereotype of an uneducated Romany.
According to Pravo, the workers allegedly got cigarettes, beer and sausages as a reward for the participation in the advertising campaign.
They allegedly agreed to wear the advertising T-shirts voluntarily, Pravo writes.
However, the www.romea.cz server, which also informed about the event, said that the workers refused to put on the T-shirts Thursday. The server described the event as offending.
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